Evidence before excitement
If we cannot show you the data behind a recommendation, we do not make the recommendation.
About
An agency that argues with your dashboard.
Most marketplace reporting is built to look reassuring. Revenue up, spend up, everyone satisfied — while margin quietly erodes underneath. We exist to report the other number.
Revenue up. Margin down. This is the account we usually inherit.
Principles
Profit before vanity metrics
Revenue and impressions are inputs. Contribution margin is the outcome we are accountable to.
Clear actions, not vague theory
Every report names the metric, the constraint, the action and its expected effect.
Explain the work
You should be able to understand and challenge what we did. Opaque work is unaccountable work.
Who runs this
Rizwan Tariq
Amazon PPC specialist and Seller Central account manager. Founder of eProofficials.
I have run marketplace accounts since 2018 — across US, UK and EU, from single-product launches to a 2,664-SKU catalogue, and from accounts spending a few hundred a month to ones turning over $400,000 in twenty days.
The reason this agency argues with dashboards is that I spent years reading them. Most marketplace reporting answers the question “did revenue go up”. Almost none of it answers “did we keep any of it”, which is the only question a seller is actually asking. Every process on this site exists because a version of it was missing on an account I inherited.
I work with a small team: marketplace specialists, a dedicated designer for listing imagery and A+ content, and development for the tooling we run accounts on. It stays small on purpose. Every account has someone senior on it.
Credentials
- Amazon Ads Academy — Sponsored Ads Certification
- Amazon Ads Academy — Sponsored Ads Advanced Certification
- Certified Amazon PPC Specialist, Udemy
- Google & Coursera Digital Marketing and E-Commerce
- Top Rated on Upwork — 100% Job Success
Where we work
- United States, United Kingdom and the European marketplaces as the core
- Seasonal campaign operations run across 22 non-US marketplaces on a single account
- Catalogues from single-product launches to 2,664 active SKUs
- FBA, merchant-fulfilled, and mixed catalogues — including shipping architecture
- Each market keeps its own plan, budget and reporting in local currency
What we will not do
The things we say no to.
Some of these cost us business. We would rather lose the pitch than the argument later.
Guarantee results
Nobody can. Marketplace outcomes depend on competitors, seasonality and platform changes outside anyone's control. We commit to method and reporting, not to a number.
Confuse revenue with profit
It is trivial to grow revenue by buying unprofitable traffic. We will not report a win that costs you margin.
Imply official status
We are independent. We are not an Amazon partner, agency of record, or endorsed vendor, and we will never suggest otherwise to win work.
Independence
Independent by design.
eProofficials is an independent agency. We are not affiliated with, endorsed by, or acting on behalf of Amazon or any other marketplace. All marketplace names and trademarks belong to their respective owners.
That independence is the point: our advice is not shaped by a platform relationship we need to protect.