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Services

Seller Central management, A to Z.

One team for the whole account. Most of what we do is PPC — it is the largest part of every engagement — but advertising only pays when the creative converts, the catalogue beneath it is right, and the account beneath that is compliant. So we run all four and report on them together.

See the accounts and what moved in each

PPC management

Our largest service, managed against contribution margin rather than impressions.

Campaign architecture built so spend is attributable: separated match types, deliberate harvesting, and negative keyword hygiene that stops budget leaking into terms that will never convert.

Bids move for stated reasons and every change is logged, so when a number moves we can tell you which decision moved it.

  • Sponsored Products, Sponsored Brands, Sponsored Display
  • Campaign restructure and search-term harvesting
  • Bid and placement strategy against target ACoS or TACoS
  • Budget pacing and seasonal planning

Content and creative

The half of the listing that decides what happens after the click.

Advertising buys the click. Copy, images and A+ content decide whether it becomes an order, which is why creative sits directly beneath PPC rather than off to one side as a design job.

Written and designed against the comparison set the shopper is actually looking at, not in isolation.

  • Listing copy: titles, bullets and backend keywords
  • Listing images and infographics
  • A+ and Brand Story content
  • Brand Store design and layout

Catalog management

The listings themselves: correct, complete, and under control at scale.

Variation structure, data quality and bulk change management. At a few hundred SKUs this is housekeeping; past that it is the difference between a catalogue you manage and one that manages you.

Changes go out in batches with a measurable before and after, so improvements are attributable rather than assumed.

  • Catalogue and variation health
  • Flat-file bulk updates at scale
  • Pricing and offer positioning against the comparison set
  • Inventory signals and restock inputs

Compliance management

The floor everything else stands on.

A suppressed listing converts at zero regardless of bid strategy, and a restricted account converts at zero regardless of anything. Most advertising problems we are called in for turn out to start here.

This is unglamorous work that rarely shows up in a monthly report until the month it is the only thing that matters.

  • Account health and policy compliance
  • Case management with Seller Support
  • Brand Registry, and protection against listing hijacks
  • Listing reinstatement and suppression fixes
The four services as a stack Four isometric plates. PPC management rests on content and creative, which rests on catalog management, which rests on compliance management at the base. Scrolling peels the upper plates away to reveal the one you are reading about. 04 Compliance 03 Catalog 02 Creative 01 PPC

Rests on creative, catalog and compliance. Every one of them caps what advertising can achieve.

Engagement

How an engagement runs.

Audit

We review advertising structure, listing performance, margin and account health, then report the constraints we find in priority order.

Agree the metric

Before work begins we agree the single number the engagement is accountable to, and what a realistic movement in it looks like over the period.

Build and test

Changes go out in deliberate batches so effects stay attributable. What worked is kept; what did not is documented and reversed.

Report and compound

Monthly reporting connects activity to profit and margin, and sets the next month's priority.

Engagement shapes

Three ways this usually starts.

01  ·  Audit

Growth audit

A written view of what is constraining profit, in priority order, with the expected effect of addressing each one. Two weeks. Yours to keep and act on with or without us.

02  ·  Retainer

Ongoing management

The full system — advertising, conversion, analytics and operations run together, with daily logging and a monthly written report. A flat fee, not a percentage of your ad spend.

03  ·  Project

Fixed scope

A campaign restructure, a catalogue migration, a shipping template architecture, a market launch. Defined start, defined finish, defined deliverable.

Quoted per project

We are paid a flat fee rather than a percentage of ad spend, because an agency paid on spend has a quiet incentive to spend more of it.

Next step

Find the constraint before you spend more.

The audit tells you what is actually limiting profit in your account — and if that turns out not to need an agency, we will say so.

Book a growth audit